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In-stream video ad platform AdSparx has been selected by Backlight TV as their ad insertion technology partner. Backlight TV will access AdSparx unique ad insertion technology through their US reseller AdSlap. With the addition of Backlight TV, AdSparx aligns with a prolific content-centric organization that distributes archived and live events, both VOD and Linear, to media distribution outlets worldwide. Backlight TV will be using AdSparx technology for monetizing live sporting events which they not only distribute on their own platform but re-stream their content to platforms around the globe.
"We are excited about the potential that Backlight TV's use of our technology will showcase Adsparx' ability to deliver ads and allow similar platforms to also add financial value to their content", said Kunal Lagwankar, CEO & Co-founder of AdSparx, "This is a mutually beneficial agreement that will also help us monetize Backlight TV's huge live events portfolio".
AdSparx's patent pending technologies for TV commercials replacement and frame accurate dynamic ad insertion, supports all the multi-bitrate adaptive protocols along with the industry standard DRM schemes like Widevine, FairPlay and PlayReady. AdSparx provides publisher with on-demand reports, trends and charts providing in-depth consumption info.
Backlight TV, through its family of companies, including production (National Production and Entertainment, LLC) has many years of experience developing, selling, and supporting technology in the digital media space. Backlight TV CTO, Reynold Yordy added, "Partnering with AdSparx will allow us to cost-effectively monetize our content, both VOD & Live, with an easy to deploy ad insertion interface, remote insertion technicians and ad network consolidation". He also added that "Adsparx will further our ability to more accurately analyse, though Adsparx backend, our ad fulfillment and targeting for our multi-faceted ad campaign offerings".
AdSparx is one of the most advanced in-stream video ad replacement and frame accurate VAST compliant dynamic ad insertion platform for OTT providers for serving targeted ads across any internet connected devices. AdSparx supports all popular multi-bitrate adaptive protocols like MPEG-DASH, Smooth Streaming and HLS along with the industry standard DRM schemes like Widevine, FairPlay and PlayReady. AdSparx also provides multiple content distribution features for publishers like catchup TV and time zone shifted TV thereby opening up even more ad spots. AdSparx is headquartered in New York City, NY. For more information, please visit adsparx.com
About Backlight TV
Backlight TV is a content aggregation organization which produces original works, licenses existing VOD and Live streams, and distributes content to digital platforms and cable operators worldwide. Backlight represents various content providers such as sports, entertainment, documentaries, and reality productions. Headquartered in Wilmington North Carolina, Backlight TV operates an IPTV network with onsite data center and NOC.
AdSparx is in-stream video ad replacement and frame accurate VAST compliant dynamic ad insertion platform for OTT providers for serving targeted ads across any internet connected devices. AdSparx supports all popular multi-bitrate adaptive protocols like MPEG-DASH, Smooth Streaming and HLS along with the industry standard DRM schemes like Widevine, FairPlay and PlayReady.
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