AdSparx announces partnership with AdSlap for its Video Ad Insertion platform

New York, NY -- April 5, 2016

In-stream video ad platform AdSparx has signed reseller agreement with AdSlap. With the addition of AdSlap, AdSparx gets a technology savvy digital media insider that brings with them a network of content delivery platforms seeking its unique ad insertion solution. As part of the agreement AdSlap will offer to Adsparx users a full-service 24x7 customer support call center from its Wilmington, North Carolina facility.

"We are excited about the potential that AdSlap's experienced US sales and support team offers to take our technology to a large number of digital delivery platforms around the world", said Kunal Lagwankar, CEO & Co-founder of AdSparx, "This is a mutually beneficial agreement that will also help us monetize the sizeable live events portfolio of AdSlap's customers by way of their remote insertion technicians."

AdSparx's patent pending technologies for TV commercials replacement and frame accurate dynamic ad insertion, supports all the multi-bitrate adaptive protocols along with the industry standard DRM schemes like Widevine, FairPlay and PlayReady. AdSparx provides publishers with on-demand reports, trends and charts providing in-depth consumption info.

The AdSlap team has many years of experience developing, selling, and supporting technology in the digital media space. AdSlap CEO, Peter Gratale added, "Partnering with AdSparx will allow us to distribute this innovative technology to the ever increasing number of digital delivery platforms, as well as deliver it to our own network of platform partners who are seeking ways to monetize the programming they offer to their customers".

About AdSparx:

AdSparx is one of the most advanced in-stream video ad replacement and frame accurate VAST compliant dynamic ad insertion platform for OTT providers for serving targeted ads across any internet connected devices. AdSparx supports all popular multi-bitrate adaptive protocols like MPEG-DASH, Smooth Streaming and HLS along with the industry standard DRM schemes like Widevine, FairPlay and PlayReady. AdSparx also provides multiple content distribution features for publishers like catchup TV and time zone shifted TV thereby opening up even more ad spots. AdSparx is headquartered in New York City, NY. For more information, please visit adsparx.com

About Backlight TV

Backlight TV is a content aggregation organization which produces original works, licenses existing VOD and Live streams, and distributes content to digital platforms and cable operators worldwide. Backlight represents various content providers such as sports, entertainment, documentaries, and reality productions. Headquartered in Wilmington North Carolina, Backlight TV operates an IPTV network with onsite data center and NOC.

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+1-408-329-7425

ABOUT ADSPARX

AdSparx is in-stream video ad replacement and frame accurate VAST compliant dynamic ad insertion platform for OTT providers for serving targeted ads across any internet connected devices. AdSparx supports all popular multi-bitrate adaptive protocols like MPEG-DASH, Smooth Streaming and HLS along with the industry standard DRM schemes like Widevine, FairPlay and PlayReady.

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